Empower your organization with industry-shaping insights and strategic guidance

At Bentzen Performance Partners, we lead the way in transforming organizational landscapes that prioritize your aspirations and unleash human potential.

A woman with shoulder-length wavy brown hair with blonde highlights, wearing a bright green blazer and hoop earrings, looking directly at the camera against a dark background.

Cynthia has inexhaustible energy with an unlimited capacity for learning and teaching. She is a brilliant strategist, with the uncanny ability to see all sides of every opportunity and present the most rational and practical solutions. She has consistently demonstrated the ability to work effectively with diverse personalities and is a proven coach who quickly earns the trust and confidence of all her constituents. The greatest compliment I believe you can pay someone is to say, “I would truly enjoy working with her again in any situation or opportunity.” — Larry Hodges, past President, Ameristar Casinos

MEET DR. CYNTHIA BENTZEN-MERCER

Dr. Cynthia Bentzen-Mercer is a globally recognized human capital strategist, USA Today bestselling author, and board-certified executive coach with more than 30 years of experience transforming how organizations invest in their people. As the founder and CEO of Bentzen Performance Partners, co-founder of The Zeal of the Heel, and creator of the 7 Minute Pivot, she partners with executives and leadership teams across public, private, nonprofit, and multi-industry sectors to align talent strategy with business growth. Her groundbreaking Human Capital Investment Strategy (HCIS) framework aligns talent strategy with business growth, leads cultural transformations, and positions transforms people into a company’s most enduring competitive advantage.

Cynthia’s expertise sits at the intersection of business outcomes and human-centered leadership. She is known for guiding companies through cultural transformations, helping CEOs and boards unlock untapped value through intentional investments in talent. Her strategic yet deeply human approach has earned her recognition in Improving HR, The Empathy Advantage, and Success Without Compromise, as well as speaking engagements on global stages and features in prominent podcasts such as Daring to Leap and This Is Women’s Work.

As an executive coach, Cynthia works with high-capacity leaders to reconnect with purpose, reclaim their voice, and lead with clarity and alignment. Her 7 Minute Pivot strategy helps high-achieving women navigate periods of career restlessness or stagnation, supporting them to define what’s next, reignite their ambition, and move forward with confidence and intention. Her coaching style is both rigorous and empathetic, helping individuals uncover overlooked strengths and move from burnout to breakthrough.

Cynthia holds a Ph.D. in social psychology, an MBA, the Board Certified Coach designation, and the SPHR credential. She has been honored as a St. Louis YWCA Leader of Distinction, one of Ingram’s “50 Missourians You Should Know,” and among Becker’s “143 Women Leaders of Hospital and Health Systems to Know.” She is the author of Human Capital Investment Strategy and the USA Today bestseller Now, Near, Next, along with the Intentional ALLYship Companion Guide, which are widely used by organizations committed to advancing women’s leadership.

Our mission

To empower women in business and executive leaders with evidence-based, human-centered practices that unlock the full potential of talent, cultivate a culture of excellence, elevate consumer experiences, and propel exceptional organizational performance.

OUR CORE VALUES

PASSION

Infused with unrelenting enthusiasm for our purpose, we're dedicated to making a significant impact.

The image contains text that reads, "I am not a robot" with a CAPTCHA checkbox below it.
POSITIVITY

Embracing optimism and a can-do attitude, we uplift everyone we touch.

A close-up of a human eye with makeup and blue eyeshadow.
AUTHENTICITY

Committed to genuine, transparent interactions, we always remain true to our values.

Close-up of a cat lying on a blue blanket.
INTEGRITY

We uphold the highest ethical standards in every decision and action we take.

A blank white rectangular space with a slightly textured surface.
EXCELLENCE

We continuously strive for improvement and consistently deliver outstanding results in all we do.

A black and white police badge with the words 'State of Texas' and 'Bexar County Sheriff's Office' engraved, featuring a five-pointed star in the center.
Missouri Executive Development Strategist Company

OUR HUMAN-CENTERED APPROACH PRIORITIZES TALENT, CULTURE, CONSUMERS, AND OUTCOMES EQUALLY.

Our vision is innovative as we aspire to usher in a new era of transformation in traditional organizational strategies. Moving beyond defensive tactics to achieve financial stability, we’re dedicated to an inside-out approach that fosters perpetual growth and profit dominance in the competitive business landscape. Our aim is to drive success through empowered individuals and thriving organizations.